Business Website Development
Business Website Development
The Internet is big business and there is now more spent on establishing a strong Internet presence than there is on traditional print media or other push platforms such as TV and Radio.
Why? It makes good business sense “push” media is a pure numbers game. If you get your advert in from of enough people a small percent will respond. The Internet however, is the other way around. We start with the number of searches for a specific product or services so the number of potential prospects is already known.
Typically these prospects are pro-actively trying to find a company to supply what they need usually at the time they need it. These individuals are hunters. They have identified a problem and will probably not rest until they have found an answer.
Our role, as a website designer, is to ensure the hunter finds your business. Business website development is engineering your website to be found easily by those hunters and to fulfils their needs. Hot prospective clients, actively searching for your product or service, are more likely to buy than from any other media.
Investing in the Internet is a mere fraction of the cost of any other form of marketing platform. A typical advert in a daily newspaper is likely to cost in the region of £10,000. This is significantly more than business website development investment project. The advantage of the Internet is that it works 24 hours every day of the year with the real benefit that it can be changed quickly to respond to market or internal forces.
Business development and marketing need to be combined to make your offerings clear and concise.
Each project has 5 main tasks
1. Understand the product/s service/s and who needs it
2. What triggers need
3. What are the alternatives
4. Who are the main competitors
5. A comprehensive SWOT analysis
Typically we work with the marketing team who may already have much of this information. If not we organise a workshop involving senior managers to establish this fundamental foundation for business website development. Contact us or more information.