Cirencester Website Design

Cirencester Civil Engineering are well known for their civil engineering projects including the prestigious memorial for Princes Diana.

Lesser known is their domestic driveway service providing everything from gravel to their hall mark resin bonded surfacing.

Having researched the market our advice was to create a new website specifically targeted at the domestic market.

Covering the UK the research indicated that most Internet searches are done on a local basis i.e. “driveways gloucestershire”. From an SEO point of view this is not great as the traffic volumes are low individually but added together is significant.

The answer was to integrate a blog that would allow CCE to add references for the work they have done nationally.

Once indexed by search engines they will appear in local searches based on the blog content.

We automated Twitter so that every new blog past is sent to Twitter and we then integrated Twitter into the CCE Driveways website.

A simple SEO solution to a complex issue. The new website is monitored and tweaked by a Winning Inch Digital Marketing Manage on a fixed hours per month basis.

The website is fully editable by the client using the Winning Inch CMS system and the blog architecture is open source WordPress blogging platform fully customised to match the main website.

The Blog pro-actively “pings” search engines and other social networking sites automatically to maximise exposure.

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Personal wedding websites offers both a free wedding website with a customisation option.

The concept follows the growing popularity of sharing wedding plans with guests and family in the United States.

Building memories. Using the blog friends and family can add to the experience both before and after the wedding. Add photographs and videos both “official” and those uploaded by others.

Cost savings. With everything available on-line there is no need to create expensive stationary. Just provide your guests with the web address and they have all information about venues, maps, places to stay, wedding list etc all in one place.

The Wedding is just the start. As time goes by the website can reflect key events in your life together.

Secure or not. Your choice it can be completely open to tell the world or hidden from everyone, including search engines, and give your guests password access.

There are 5 ready to go free wedding templates to chose from all hosted at no costs and no annoying adverts either!

Alternatively a fully customised website design option exists. There are no limits so creating a truly unique website can be yours. You start straight away using a free template and the custom design is added as soon as it is ready. Your existing content is unaffected by the new design.

The client is so pleased with our work that we have an ongoing relationship building the custom websites for those who want this option.

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Christmas comes but once a year. Not true for the Christmas shop! They are open 7 days a week every day of the year.

Winning Inch was called in August 2009. The existing website was not performing at all with just 200 visits per month.

The bounce rate, the measure of content meeting expectations by visitors, was really bad at 92%. Meaning visitors opened the website and left again quickly.

Winning Inch redesigned the website, added a new e-commerce system and provided a Digital Marketing Manager on a three month contract.

The results speak for themselves. The bounce rate is now 30%, site visits peaked at 13,000 and even now, March 2010, is still at 8,000.

Main features of the new website:

Search engine friendly e-commerce

Optimised structure

E-mail sign up and CRM

Social networking integration

Keyword targeted

Search for:

“Christmas shop” page 1 position 1-2 on Google competing with 124million other websites.

“German Christmas decorations” page 1 position 1 on Google competing with 591,000 other websites.

The new website can accommodate new requirements such as “Easter” products easily and with a full CMS system content updates can be done by the client at any time.

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