SEO Archive

  • Website CMS

    Website CMS

    Winning Inch website CMS (Content management system) Our CMS is independent which means that we can apply our CMS to any static website at any time.  This gives you the freedom to update your content as often and when you want.  All you need is...

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  • Search engine optimisation package

    Search engine optimisation package

    Search engine optimisation package The complete SEO package for £999.00 saving £295.00 if purchased separately.  The package is professionally managed by our own experienced SEO’s.  Included: Keyword research Competitor analysis Keyword effectiveness testing Website performance Server side SEO Social networking with integrated blog and Twitter...

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  • Website GEO Targeting same language

    Website GEO Targeting same language

    Website GEO Targeting same language getting it right Scenario I want to target both the UK and US markets from the same website.  The issues are: How do I target two markets from one website How do I avoid being penalised for duplicate content The...

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  • Should I pay for links?

    Should I pay for links?

    Should I pay for links to improve my Google page rank? No!  Not at any time, nor should you be convinced to hire a link building expert.  It is a complete waste of money. The problem with links and page rank is that it has...

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  • Online marketing SEO manager

    Online marketing SEO manager

    Online marketing SEO manager from Winning Inch we are pleased to announce our new Internet marketing seo management service.  Many companies have identified the need to focus attention on their website as part of their marketing activity.  Salaries for this role are increasing and now...

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  • Flash SEO | Optimisation

    Flash SEO | Optimisation

    Flash SEO | Optimisation “Is it possible to optimise  Flash for search engines” This is a question we get regularly and the plain and simple answer is no. Search engines have no way of reading a compiled Flash SWF.  Despite Google’s announcing it had got...

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  • Internet marketing Cirencester

    Internet marketing Cirencester

    Winning Inch Internet Marketing Cirencester Your website should be a major part of your overall marketing strategy.  The Internet offers an unparalleled opportunity to reach multiple markets simultaneously at a fraction of the cost of any other form of advertising. Taking advantage of the proactive...

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  • SEO Cirencester – reach new markets whilst retaining your local reputation

    SEO Cirencester – reach new markets whilst retaining your local reputation

    Winning Inch provide professional SEO services to Cirencester based companies. Large and small companies need to expand into new markets in order to support a growth plan.  This poses a problem for most organisations who want to maintain a local presence as well achieve growth...

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  • SEO tips – Avoid hidden text

    SEO tips – Avoid hidden text

    SEO tips – Avoid hidden text Using similar colours for backgrounds and text can lead to problems of hidden text. You should avoid the risk altogether by using colours high contrast. Black and white is the format that we have become most familiar with from...

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  • Google page rank demise

    Google page rank demise

    Google page rank demise many people have witnessed the shake up over page positions in search results. Top search result positions used to belong to the website who had the highest page rank. It is this reason that link strategies played such an important role...

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  • SEO positioning Improve your website by 40%

    SEO positioning Improve your website by 40%

    SEO positioning Improve your website by 40% Keyword use in document title. Open each of the top 10 and note the page title. This appears right at the very top of the browser window on the left hand side. Make a note of how the...

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  • SEO positioning Improve your website by 15%

    SEO positioning Improve your website by 15%

    SEO positioning Improve your website by 15% 15% website optimisation section Keyword use in same domain links. See  20% section point 1. Keyword use in meta description. Meta tags refer to messages for search engines. Not many use them but for completeness it may be...

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  • SEO positioning Improve your website by 25%

    SEO positioning Improve your website by 25%

    SEO positioning Improve your website by 25% There is nothing you can do about the age of your website if it is younger. But whilst “tenure” does count so too does an active website. Look at the competitor’s website what does it offer? Newsfeed, blog...

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  • SEO positioning Improve your website by 20%

    SEO positioning Improve your website by 20%

    SEO positioning Improve your website by 20% Keyword use in domain name. This is useful as it places your keyword into every link you have. So if you have a domain that reflects your trading name i.e. bloggandson.com (see article “Is your website working for...

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  • SEO positioning

    SEO positioning

    SEO positioning Continued from Search engine optimisation basics This covered keywords and on-site web page optimisation. SEO position is to take a look at the bigger picture by taking in the top ten competitors for you keywords.  Comparing your web pages / keywords to the...

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  • Search engine optimisation basics

    Search engine optimisation basics

    Search engine optimisation basics There are a number of factors (around 30) that impact your website’s position on search engines.  Given that there are 30 plus elements that must be considered it becomes obvious that search engine optimisation is not something that can achieved easily...

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  • SEO tips – Geo targeting

    SEO tips – Geo targeting

    SEO tips – Geo targeting Your website address is an indication of the geographic market place you target. A “.com” is generic and as such it is harder to position the website for a specific geography. A “.co.uk” is specific and Google will understand that...

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  • SEO tips – Sitemap and robots.txt

    SEO tips – Sitemap and robots.txt

    SEO tips – Sitemap and robots.txt Adding a robots.txt file to your server is a way of telling search engines who to index and what not to index. It is a also a great idea to add your sitemap location as well. To create a...

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  • SEO tips – duplicate data canonicalisation script

    SEO tips – duplicate data canonicalisation script

    SEO tips – duplicate data canonicalisation script Duplicate data will result in diluted page rank and search results positions. Google is very good at identifying duplicate data. Do do not do it. The rules are clear, every web page must be unique and original, there...

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  • SEO tips – meta descriptions

    SEO tips – meta descriptions

    SEO tips Meta descriptions Google, amongst others, use meta descriptions.  The meta tag is created in the <head> section of your website.  Normally it goes under your page title To create a meta tag is fairly simple.  Just copy the code below, change the wording...

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