Archive for the ‘website design’ Category

WordPress website design project

Wednesday, March 31st, 2010

Personal wedding websites offers both a free wedding website with a customisation option.

The concept follows the growing popularity of sharing wedding plans with guests and family in the United States.

Building memories. Using the blog friends and family can add to the experience both before and after the wedding. Add photographs and videos both “official” and those uploaded by others.

Cost savings. With everything available on-line there is no need to create expensive stationary. Just provide your guests with the web address and they have all information about venues, maps, places to stay, wedding list etc all in one place.

The Wedding is just the start. As time goes by the website can reflect key events in your life together.

Secure or not. Your choice it can be completely open to tell the world or hidden from everyone, including search engines, and give your guests password access.

There are 5 ready to go free wedding templates to chose from all hosted at no costs and no annoying adverts either!

Alternatively a fully customised website design option exists. There are no limits so creating a truly unique website can be yours. You start straight away using a free template and the custom design is added as soon as it is ready. Your existing content is unaffected by the new design.

The client is so pleased with our work that we have an ongoing relationship building the custom websites for those who want this option.

Visit site

SEO e-commerce website redesign project

Wednesday, March 31st, 2010

Christmas comes but once a year. Not true for the Christmas shop! They are open 7 days a week every day of the year.

Winning Inch was called in August 2009. The existing website was not performing at all with just 200 visits per month.

The bounce rate, the measure of content meeting expectations by visitors, was really bad at 92%. Meaning visitors opened the website and left again quickly.

Winning Inch redesigned the website, added a new e-commerce system and provided a Digital Marketing Manager on a three month contract.

The results speak for themselves. The bounce rate is now 30%, site visits peaked at 13,000 and even now, March 2010, is still at 8,000.

Main features of the new website:

Search engine friendly e-commerce

Optimised structure

E-mail sign up and CRM

Social networking integration

Keyword targeted

Search for:

“Christmas shop” page 1 position 1-2 on Google competing with 124million other websites.

“German Christmas decorations” page 1 position 1 on Google competing with 591,000 other websites.

The new website can accommodate new requirements such as “Easter” products easily and with a full CMS system content updates can be done by the client at any time.

Visit site

Website validation and SEO

Wednesday, December 23rd, 2009

Website validation and SEO

Is validation important or even a consideration to Google? No it is not. In fact Google itself does not validate. Google is only concerned with content.

So is validation important? Yes it means that your website will work and look the same regardless technology. It does not matter whether someone is using the latest PC running the latest browsers or someone using the oldest. Both will get exactly same user experience.

It also means that those who need to customise their browsers, i.e. use large fonts for easier reading, can and your website will maintain appearance.

Another major consideration is mobile devices. More and more people use mobile devices to access the Internet. To look good on theses devices your code needs to validate. If your website does not look good or is difficult to navigate visitors will just move on. This will increase your bounce rate and therefore lower your chances of being found in search results.

You can check your website pages at http://validator.w3.org/

If your page fails you will be given details on how to fix your code. If you need help we do this as part of our “optimisation service“.

Chosing a website designer

Wednesday, January 13th, 2010

looking for a website designer can be a minefield.  In fact searching on Google there are 256million so the choice is somewhat overwhelming.

Forget about needing a website designer for a moment and concentrate on what your business needs.  Do you know enough about how the Internet works to make an informed decision?

Having a great design is achievable by the majority of website designers.  But they way it looks does not create a queue of people desperate to look at it.  In fact if it is not optimised for what you do it is unlikely that anyone will ever find your website.

The reality is that everyone, who do not already know you, will use a search engine to find what they are looking for.  So the question is less about the way your website looks, although very important, but more about your website being found.

You need to find a website designer who can deliver what your business needs.  It does not matter if it is your first website or wanting to update an existing website.  Your website designer needs to understand your business and target your website effectively.

At Winning Inch our websie designers are managed by people who understand the commercial realities of the Internet.  So when looking for a website designer make sure you find one that cater to the needs of your business as well as  a great looking website.