So how about gaining more hits  to your website whilst increasing your page rank.  An example of this can be found at soglos.com by placing this on your website:

An alternative may be to use social media to create a buzz.  For example creating a video testimonial on youtube or adding a photo on facebook.

All the options are simple to implement and low cost.  So engage with your visitors/clients and promote your business virally.

• 15-24 19%
• 25-34 17.5%
• 35-44 19.2%
• 45-54 17.1%
• 55 plus 17.4%

This would imply that video marketing on the Internet would work across the full demographic.  Source

This is good news for local businesses and should form part of your SEO strategy especially when the service / goods you supply is limited to a local market.  Even national companies can benefit by having regional depots or sales office register for Google local.

Read more

What it is looking for is how many link to your content you get having exposed it into a high traffic stream. From that it will determine your natural page rank.

So expect your website to appear and disappear quite often in the first 3-6 months. Do not lose heart when you think you have made it and then lose good search placements again it is normal.  What you need to be doing is working hard to create links to your website that are related to your content. It is very tempting at this stage to fall for a link building site / company. Resist the temptation as these options will not get the results you want. See back link seo.

The best way to start building links is to engage in social networking Twitter, Facebook etc are obvious and should be used.  The best things about those is that you set them to update each other.  But there are others.  Seek out specific forums related to your business, set up an account and engage with the community.

Of course you should ask your suppliers for a link and also explore those in the same business but outside of your area of business so you are not competing with each other.

The honeymoon period, the first 6 months, is the perfect time to work on gaining links / increasing your authority.  the work you put in during that time will pay dividends long into the future.

Back links are a part of SEO.  There is no denying it.  But it can go terribly wrong if you are not actually in control of it.  It is very tempting to sign up to a low cost link builder but don’t.  At best the links are valueless and at worst they will do you more harm than good.

What is the definition of a good link?  A good back link is one that has occurred naturally because your opinion or content is valuable to someone else, or believes it is of interest to their readership, with a shared interest.  Typically your content will be linked from a website related to your content or market sector.

What is a bad link?  Well there are many:

• Paid links – These seriously put your website at risk of being black listed by search engines
• Directory listing – Unless they are industry specific or have some form of qualification to join these are worthless
• Article submission – Single articles to a single publisher are OK.  Same article to multiple publishers are pointless
• Links from websites out of context to your own – It may be nice that your family provide a link to you but if they are not related to your content then again are pointless
• Creating multiple websites to exploit anchor text links – risky at best but remember a search engines check registration details, contact info and everything else that could link you as the owner.  So if you create multiple websites you must use rel=”nofollow” to all links to your other websites.  This prevents search engines from following the link.

For a horses mouth view of this subject watch the video below from Google’s Adam Lasnik.

Three winners will be chosen winning $25k, $15k and $10k. More…

Call us for more info on 0844 8260535

this content is optimised for mobile devices.  To visit the main website go to – Winning Inch

Call us for more info on 0844 8260535 or visit (not recommended on a mobile device) Winning Inch

this content is optimised for mobile devices.  To visit the main website go to – Winning Inch

The task involves your website content, your server configuration and social networking to increase targeted links and reputation but to also drive traffic.  Identifying the right keywords is the most important aspect and testing these keywords using PPC so that only effective keywords are adopted for organic use.

Basic SEO projects begin from £999.  But to discuss your needs specifically call us on 0844 8260535

this content is optimised for mobile devices.  To visit the main website go to – Winning Inch

Starting at just £199 for a 2 page “brochure website” comes complete with 12 months hosting, domain name registration and free content management system to edit your own content.

WordPress customised theme giving you a complete website and blog solution for £300 unlimited pages or blog posts and a thousands of plug ins providing additional functionality to your WordPress website.

Website design optimised specifically as a lead generation tool via search engines.

Website redesign for optimised content and compliant to standards to increase the effectiveness of your website as strong marketing / lead generation tool.

Call us on 0844 8260535

this content is optimised for mobile devices.  To visit the main website go to – Winning Inch

So now think about the impact of localised advertising on Google TV.  PPC is about to take on a hole new meaning on a screen in your living room.

Call us 0844 8260535..  This is big!

SEOmoz, arguably the most popular and respected tools set, has over 30 individual tools.  Each of their tools has a purpose and each has a learning curve.  If you have the time to invest then we would recommend SEOmoz.

The cost of joining SEOmoz is $99.00 per month, at an exchange rate of 1.5 that is £66.00 per month, £792 per year.  Add to that learning cost, implementation and of course management.. Your real cost will be in the £0,000′s and your return on investment minimal.  But if you are determined to “do it yourself” it is the only tool set that we would recommend.

SEO is resource hungry it takes time which is why it is relatively expensive.  An experienced SEO will need a minimum of 20 hours so if you are planning to do it your self using SEO tools then you should prepare to invest significantly more.  To be regarded as an experienced SEO you need at least 3 years with a proven track record.

A practical analogy.  Plastering a wall, to me, is a black art.  I can buy the tools I need for around £30.00 and the supplies for £15.00 so in theory I could plaster a wall for an all in cost of £45.00.  Question would you?  Whilst it is theoretically possible to cut costs the results are likely to be terrible.  So I would pay £3-400 to get it done professionally.

Google, it is well known, grade website content according to 200 individual measurements.  Hence a large number of tools are necessary as there are so many aspects.  However, beware as things change i.e. currently the emphasis is on speed as it is important to capture the mobile market.

So here is the proposition.  You could go down the SEO tools path or you could hire us.  Our basic package focuses on your home page for a primary keyword for £999.00.  Call us on 0844 8260535.

At the moment there does not seem to be a easy way to use the conversion tool..  Using WebP but I am sure it just a matter of time.  In the meantime if you are serious about SEO and page speed, Google is, then we can optimise your images, site or blog for you.  Call us 0844 8260535.