Flash e-commerce

Flash based e-commerce provides a rich and enjoyable experience to your potential clients.  However, from a search engine point of view they are about as useful as a chocolate tea pot.  Flash cannot be read by search engines so it necessary to wrap Flash content in a traditional html division.  Plus to be found via search engines for the products you sell it is actually necessary to have a traditional shopping cart as well.  This doubles the cost and administration.  But it is simply stunning.