Search engine optimisation package
Search engine optimisation package
The complete SEO package for £999.00 saving £295.00 if purchased separately. The package is professionally managed by our own experienced SEO’s. Included:
- Keyword research
- Competitor analysis
- Keyword effectiveness testing
- Website performance
- Server side SEO
- Social networking with integrated blog and Twitter
Keyword research
We research the right keywords for your website, goods and services. The report includes keyword list, Keyword effectiveness Index, total search volume and anticipated market share and conversion rate based on keyword difficulty.
Competitor Analysis
We compare your website versus the current top 10 competitors (page one results) for the primary keyword established in the keyword research detailed above. See sample report.
Keyword effectiveness testing
Before committing to a keyword/s we test each one for actual effectiveness. Using Google Adwords we create a campaign and measure the performance of each keyword. Using analytics we will establish the right keywords and content requirements. Of course once we are done with the testing you are able to continue or create new PPC campaigns either via Winning Inch or for yourself.
Website performance
Load speed is beginning to play an important role in search result placement. Optimising your on-site performance will reduce load speed time making your website more competitive in the market place. This new requirement is in response to “slower” mobile device network speeds and is a fundamental part of Google’s caffeine roll out.
Compliance to W3C standards is an increasingly important aspect as we move into the “Mobile Internet” age. Validating your website will ensure that it is viewed, as designed, regardless of technology old and new. It is your assurance that potential new clients are getting the right impression of your company. The alternative is to risk increasing bounce rate which will inevitably lead to poor search result placement for your website.
Server Side SEO
This resolves duplicate content issues caused by canonicalisation issues (see post) we create and load a small script that will remove any risk of being caught out. In addition we also ensure that we adopt the most efficient configuration of your hosting by setting file compression to “on”. This speeds the transfer process from server to browser. Plus we adjust browser cache settings so that minimal effort is required by the users browser to reload your page in future visits. This dramatically improves over-all performance.
Social networking
We ensure that you start your social networking optimisation by providing a blog hosted on your domain. The blog platform is Wordpress for which we provide a custom template to match your existing website. We then automatically integrate this with Twitter so that each post you make automatically updates Twitter. Finally we integrate a Twitter widget into your home page which then displays all your blog posts. In doing this we triple your exposure.
Proactive monitoring
We generate and submit a sitemap to Google on a monthly basis. We also monitor your website using Google Analytics and Webmaster tools. The first month is included and ongoing monitoring is available at £99.00 per month.
Everything described above is done by hand. There is no automation, most of which would cause Google violations if it were, our professional SEO’s will communicate with you directly and on hand as and when you have questions. The entire service, apart from proactive monitoring month one, is included in the price saving you almost £300 is purchased separately. For latest pricing visit our website design service page.