SEO positioning Improve your website by 40%
SEO positioning Improve your website by 40%
- Keyword use in document title. Open each of the top 10 and note the page title. This appears right at the very top of the browser window on the left hand side. Make a note of how the keyword has been used and how many other words are used. Then modify your page title to ensure your keyword is present with a similar amount of text. This must be unique so do not copy.
- Global link popularity. Copy the URL of the top 10 competitors into the Google search box. But put “link:” into the search box before the URL i.e. link:bbc.com and repeat the process for all 10 competitors, plus of course your website, making a note of the number of links per website.
- Link text of inbound links. This is covered in more detail later.
- Keyword use in body text. This is relatively straightforward. Open the competitor’s home page and hold the control key and press “f”. This will bring up the browser search bar, enter the keyword and count the number of times it appears. Also calculate a rough proportion / percent of other text it will probably be in the region of 10-30% keyword density.
Having now done the homework on the most important part you should now:
- Ensure that your document title contains your keyword in a unique sentence of about the same length and density as the average for the top 10.
- Take the average of all 10 will tell you the minimum number of links you will need for your home page. Be very careful when link building. This, by far, is best done via social networking sites like MySpace, YouTube, Blogger, Twitter, Digg etc. Do not pay for links and do not join a backlink exchange. These will do more harm than good. You can also use directory services these are often free but make sure they do not use “no follow” on their links to you.
- Where you have links make sure that the link text includes your keyword. If you are familiar with this (HTML) your text link should look like this<a href=”http://www.services-web-design.co.uk” title=”website optimisation” target=”_blank>Website optimisation by Services Web Design</a> which when viewed by a browser looks like this Website optimisation by Services Web Design Oh and if you appreciate this article please copy and add this link to your website or blog (thanks).
- Keyword in body text use the same pattern, again make the content totally unique, including roughly the same amount of text in proportion to the number of times you repeat your keyword.
These 4 steps alone will help to improve your website position for the keyword by up to 40% but will have a larger impact on your website’s performance.
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