SEO positioning
SEO positioning
Continued from Search engine optimisation basics This covered keywords and on-site web page optimisation.
SEO position is to take a look at the bigger picture by taking in the top ten competitors for you keywords. Comparing your web pages / keywords to the existing top ten ranking competitors makes a lot of sense. Search engines change the way they index website’s regularly so the only guaranteed way to keep up is by using the pages that match Google’s “current” criteria by being in the top ten themselves.
In this section we are going to look at the 23 main key performance indicators (KPI’s). Because of the amount of information we have split them across 4 sections in priority order. This builds on the simple SEOmoz Term Taget tool used in the Search engine optimisation basics section. What we are going to do is to compare our web page specifically against the existing top ten competitors.
We have broken this down into logical groupings that have most impact on your website’s performance. Hence by completing section you will have improved your chances by 40% completing other sections will take this to 100%. Specifically the activity groupings are as follows. Click the link to get a detailed “How to” for each section:
Vital – 40% plus weighting:
1. Keyword use in document title
2. Global link popularity of web site
3. Link texts of inbound links
4. Keyword use in body text
Essential – 25% weighting:
1. Age of web site
2. Keyword use in H1 headline texts
Must do – 20% weighting:
1. Keyword use in domain name
2. Keyword use in page URL
3. Links from social networks
4. Page load time
5. Keyword use in H2-H6 headline texts
6. Keyword use in IMG ALT attributes
7. Top level domain of web site
8. Keyword used in bold text
9. Number of visitors
Should do – 15% weighting
1. Keyword use in same domain links
2. Keyword use in meta description
3. Number of trailing slashes in URL
4. HTML validation of web page to W3C standards
5. Readability level of web page
6. Keyword use in meta keywords
7. Keyword use in the first sentence of the body text
8. Factors that could prevent your top ranking
To obtain specific information about each activity click on the heading to go to the relevant section.
Tags: seo positioning