SEO tips – Avoid hidden text
SEO tips – Avoid hidden text
Using similar colours for backgrounds and text can lead to problems of hidden text. You should avoid the risk altogether by using colours high contrast. Black and white is the format that we have become most familiar with from books, newspapers etc. That is not to say that it is the only options but care should be taken to ensure that you content can be read by everyone.
From a search engine point of view. Hidden text used to be a way of stuffing a page with keywords / links that could not be seen by the viewer but could be read search engines. As a result search engines are highly tuned to specifically omit content where it finds or suspects that hidden text is present.
So if you want to use white with off white or grey on grey for design purposes make sure it is an image to avoid being penalised.
Tags: on page seo