SEO tips – domain naming
Unless you are well established and/or a household name it is unlikely that the name of your business as a URL (Uniform Resource Locator) / web address is going to be known to your potential visitors.
Promoting your website address is an expense that could be better spent optimising your website. Your url should be working for you and reflect the goods, services and, if possible, location of your business.
Geo targeting is also an issue. Simply put if you trade, primarily, in the UK then a .co.uk should be used as opposed to a non specific .com .org etc. Newer formats such as .org.uk are not trusted by Google as yet so best avoided.
In our case the company is Winning Inch (and typing that url will redirect you) but we provide website design services in and around Cirencetser. Hence to reflect what we do and where we do it is reflected in our domain name www.cirencester-website-design.co.uk. The url says it all.
It is important to recognise that the source of a visitor to your web site will probably come via results from a search engine. The higher up the list of results your web site appears the more likely it is to gain individuals pro actively searching for goods and services you offer.
We highly recommend incorporating keywords into your web sites name. In doing this the chance of getting a higher page positioning is far more likely.