SEO tips – Geo targeting
Your website address is an indication of the geographic market place you target. A “.com” is generic and as such it is harder to position the website for a specific geography. A “.co.uk” is specific and Google will understand that the website is specifically targeted at the UK. In the same way a “.eu” would work for Europe.
The other consideration is where your website is hosted. If it is hosted in the USA, for example, Google will assume that is targeted at the US market.
Using Google webmaster tools you can specify the “geo target” but selecting an appropriate URL and hosting your website in the appropriate country helps.
Of course we take care all of this as part of the Winning Inch SEO service.