SEO tips – link strategy
SEO tips – link strategy
Gaining good quality links to your website is like receiving a vote for your website. This is why search engines use links to determine your page rank.
Links take a long time to as it can take quite a while for people to discover your website and find it compelling enough to want to link to it. So it is important to have great & compelling content that is well presented and easy to link to.
Avoid paid links and reciprocal links. These have little value and can do more harm than good. The best way forward is to participate or to invite participation. Contributing to an open forum that is relevant to your business / website is great. Overtime you build a reputation and other people using the forum will begin to notice you and see you as an authority on the subject matter. As well as that you can add a blog to your own website. Having a blog within your domain will contribute to your overall ranking.
But having said all that and you should still be concerned with your page rank. Page rank now has less to do with your positions in search engine results. There is a shift to relevancy to a search keywords. This will become clearer as Google Caffeine is rolled out in the first quarter of 2010.
What we know about Caffeine is sketchy but we do know it is to increase relevancy and load speeds. See SEO in 2010 article
Tags: off site seo, SEO