SEO tips – Page titles
Good page title tags are essential. We often find that title tags are neglected creating an “untitled page” or that the same page title is used for all pages.
Search engines use title tags to display page info in search results.
As such title tags are essential and must reflect the content of each page and use appropriate keywords.
Title tags go into your <head> section of the web page between <title></title>. i.e. <title>your page title goes here</title>
Title tags should be a short summary of the pages content and include your keyword. When you see a list of results from a search engine the first line on each result is based on the title tag.
Title tag length should be limited to around 65 characters, including spaces, this is not a definite number but is the maximum that will be displayed so to get your message across concisely do it in 65 characters.
See also meta descripton