Cirencester Website Design

Google page rank demise

many people have witnessed the shake up over page positions in search results. Top search result positions used to belong to the website who had the highest page rank. It is this reason that link strategies played such an important role in SEO. Well looks like those days are gone and good riddens to it.

Apart from building shady business finding clever ways to buy and sell links, relentless “link to me” requests and of course blog / forum and other social networking spamming. The page rank system prevented new businesses and entrepreneurs from gaining any value from the Internet. It can take years to build a solid page rank naturally which does not really support the needs of new and small businesses.

The “welcomed” shift to content relevancy to search keywords is like a breath of fresh air. Relevancy is focused on your website’s content and meeting the needs of people searching for the content you offer.

It is too early to tell of this is a permanent change in direction or part of the Google caffeine roll out short term. But it does support trends in social networking. Most sites like Twitter, facebook etc use either “nofollow” or redirect links to avoid passing on “link juice” that would build page rank. The reason they do this is stop link spamming diluting true content with rubbish.

Social networks are vitally important. But rather than simply being a popularity contest the emphasis should be on driving traffic to your website.

So have we seen the demise of Google page rank. I hope so as it levels the playing for those just starting out as well as established website’s. Isn’t that the reason the Internet became so popular?

Twitter seems to be struggling under the weight of it’s own success. Leaving millions of Twitterers frustrated.

Twitter’s over capacity not only prevents access to the site directly but the Twitter feeds as well. Leaving blank spaces in website’s that should contain recent tweets and links to relevant information.

We do not have any answers so this post is just sharing the frustration that everyone else is feeling! So a plea to Twitter “scale up to meet demand”… Thank you

New website – AiE Ltd published

Winning Inch are pleased to announce that AiE Ltd website www.aieltd.co.uk has been published.

AiE Ltd are business psychologists providing services to many blue chip organisations both commercial and public sector.

Specifically they work in the following areas:

• Decisions support
• Corporate coaching
• Teamwork development
• Leadership
• Talent management
• Performance management
• Skills training
• Change management
• Facilitation

Client quote:  “The feedback has been very strongly positive for the website – well done and many thanks.” David P – Managing Director

Find out more by visiting the website