Cirencester Website Design

SEO tips – domain naming

Unless you are well established and/or a household name it is unlikely that the name of your business as a URL (Uniform Resource Locator) / web address is going to be known to your potential visitors.

Promoting your website address is an expense that could be better spent optimising your website.  Your url should be working for you and reflect the goods, services and, if possible, location of your business.

Geo targeting is also an issue.  Simply put if you trade, primarily, in the UK then a .co.uk should be used as opposed to a non specific .com .org etc.  Newer formats such as .org.uk are not trusted by Google as yet so best avoided.

In our case the company is Winning Inch (and typing that url will redirect you) but we provide website design services in and around Cirencetser.  Hence to reflect what we do and where we do it is reflected in our domain name www.cirencester-website-design.co.uk.  The url says it all.

It is important to recognise that the source of a visitor to your web site will probably come via results from a search engine. The higher up the list of results your web site appears the more likely it is to gain individuals pro actively searching for goods and services you offer.

We highly recommend incorporating keywords into your web sites name. In doing this the chance of getting a higher page positioning is far more likely.

SEO tips – Keywords

Keywords drive the Internet. These are words / phrases that are entered into a search engine to find answers, goods and services.  The key is to match the keyword your goods and / or services that  those searching the Internet will find your website.

There are two primary sources to help you to discover what people actually search for when looking for the things that you supply.

Google adwords external tool. This free tool from Google will give you some useful data. But it is limited because it is “Adwords” focused. You can try it here

The industry standard is Wordtracker. This provides specific data about keywords including how competitive they are. You can get a free 7 day trial of Wordtracker here

Winning Inch provides a managed service for Keywords where we estimate both traffic and potential revenue by keyword.  This helps to target the keywords that will provide the greatest return on investment potential.

SEO tips – Geo targeting

Your website address is an indication of the geographic market place you target. A “.com” is generic and as such it is harder to position the website for a specific geography. A “.co.uk” is specific and Google will understand that the website is specifically targeted at the UK. In the same way a “.eu” would work for Europe.

The other consideration is where your website is hosted. If it is hosted in the USA, for example, Google will assume that is targeted at the US market.

Using Google webmaster tools you can specify the “geo target” but selecting an appropriate URL and hosting your website in the appropriate country helps.

Of course we take care all of this as part of the Winning Inch SEO service.